Soulflower Emerges A Leader In India’s Hair Care Market With Triple-Digit Growth, Outperforming Legacy Brands

Soulflower, India’s first farm-to-face brand, renowned for its natural, science-backed formulations, has cemented its position as a market leader in the hair care segment, according to a recent survey. The brand recorded a year-on-year (YoY) surge of 141 per cent in hair oil volume growth, 240 per cent value growth and 99 per cent price growth, outperforming legacy players. Soulflower now ranks among the top three hair oil brands driving 43 per cent of the category’s growth, fuelled by digitally native challenger brands.

“The report highlights a clear shift in consumer preference towards performance-driven, clean beauty products and Soulflower’s superior customer trust and product efficacy. Our growth is a testament to the trust consumers place in clean, transparent, and clinically validated beauty solutions. Soulflower is bridging the gap between nature and science, offering clinically tested products that deliver real results. We invest in developing innovative, natural formulations backed by independent clinical studies and are committed to sustainability, ensuring ethical sourcing and eco-conscious packaging. Our farm-to-face philosophy has resonated with discerning shoppers, especially in metros, and we’re poised to expand this success nationwide,” says Ms. Natasha Tuli, Co-Founder & CEO, Soulflower.

Additionally, with an Average Selling Price (ASP) of Rs.225/- per 100ml, Soulflower has successfully positioned itself as a premium and highly effective hair care solution, resonating with consumers seeking transparency, quality, and clinically proven efficacy.

“As consumer demand shifts towards clean, cruelty-free and high-efficacy products, Soulflower continues to lead the way and has become India’s New Tel (oil) especially, for Gen-Z and Gen-Alpha. We are also the fastest-growing brand in the category, leading digital-driven sales growth. We are thrilled to see our efforts being recognized and look forward to continuing our journey of revolutionizing the beauty landscape. Our growth is driven by our core values of happiness, love, gratitude and compassion,” concludes Ms Tuli.

Soulflower is the world’s largest seller of Rosemary Essential Oil and a pioneer in the organic Farm-to-Face landscape. With over 15 million products sold and a global presence spanning India, KSA, UAE, USA, Japan, Singapore, Australia, and the UK, the brand has earned the trust of millions of customers.

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