Marketing positions are becoming more data-driven: Etienne Denis

Is there a preferred student profile for this program? If so, what is it?

Since this MSc offers advanced marketing and analytics coursework, most students have already learned fundamental marketing principles such as brand positioning and brand strategy. It is often the case that they have experience with statistics and coding, including Python. Students must have a strong foundation in marketing before beginning the program, as we cover advanced consumer psychology theories and multivariate analyses from Day One.

Is there anything that differentiates our program from other marketing analytics programs?

It is still a relatively new program, and we are still working to find the right balance between hard skills and soft skills. Many general marketing programs overlook the importance of hard skills, such as statistics and coding, while analytics-oriented programs bypass soft skills, such as people management. Throughout the course, we aim to teach both sets of skills equally well and thoroughly. To ensure our students acquire the necessary skills to succeed in the real world, we work closely with marketing firms.

What do Indian students bring to our program?

Based on our initial experiences with Indian students in the program, we find that they are very aware of the benefits of quantitative data analysis when building high-performance marketing strategies. This awareness is much appreciated by EDHEC professors and other students in the program.

Where can a degree in analytics take a student?

Marketing positions are becoming more data-driven because companies have access to a growing volume of consumer information. This means that our graduates will have an edge over others because they will have the scientific reasoning necessary to make sense of this data. The EDHEC MSc in Marketing Analytics provides companies with highly prized quantitative employee profiles – people who understand consumer behaviours and can use data to generate precise insights.

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