Vaibhav Kakkar on IIM SKILLS: Industry-Relevant Training for Career Success

IIM SKILLS offers top-tier courses in content writing, digital marketing, and competitive exam training. With expert-led mentorship, industry collaborations, and real-world learning, we ensure students gain job-ready skills. Explore our programs today!

IIM SKILLS offers courses in content writing, digital marketing, and competitive exam training. How do you ensure that the curriculum remains industry-relevant?

At IIM SKILLS, we collaborate with top industry executives, each possessing over 15 years of experience, to periodically review and update our course content. Our training material is designed to align with current industry standards and incorporates case studies, hands-on exercises, and group assignments to enhance practical learning. Additionally, we conduct monthly expert webinars, where these professionals provide insights into the latest corporate trends, ensuring our students stay well-informed and industry-ready.

With the increasing demand for online education, how does IIM SKILLS ensure quality and effectiveness in its courses?

In training business, the most important role player is the faculty specially when you’re teaching online. We have designed special course delivery SOP every faculty undergo with our standard operating procedure training program. This ensures that we are maintaining uniformity across all the type of courses and also quality in the training delivery.

What are the key factors that differentiate IIM SKILLS from other online education platforms?

The biggest difference that people experience at IIM SKILLS is personalised mentorship. Every employee of IIM SKILLS goes extra mile to serve the students throughout their learning period.

IIM SKILLS offers courses in content writing, digital marketing, and competitive exam training. How do you ensure that the curriculum remains industry-relevant?

In this fast changing world, you cannot expect to teach the same curriculum for more than six months, specially when I am talking about skill based courses. We have partnered with top businesses in India for their hiring needs. Periodically, we get our course curriculum evaluation done by their top level management to maintain the industry relevant course delivery.

Do you have partnerships or collaborations with industry leaders to enhance the learning experience for students?

For data science and data analytics courses, we are only authorised institute in India that is affiliated with DSAFS Texas. Data science and analytics foundation Society is a non-profit certification body that maintains competency in the field of data, science and analytics.

For Digital marketing we have partnered with Lisburn University United Kingdom to offer diploma in digital marketing. Our students can also participate in seven days campus immersion program at a very nominal fee.

As a mentor to digital marketers, what common mistakes do you see beginners making, and how can they avoid them?

In the initial period do not try to execute everything of Digital Marketing go step-by-step, and then based on your interest pick up one side of marketing. It can be organic marketing or paid marketing.

What is your vision for IIM SKILLS in the coming years? Are there any new programs or expansions in the pipeline?

In 2025, IIM SKILLS will operate in all the verticals. We are coming up with 100+ new courses in all the domains.

What advice would you give to students looking to build a successful career in digital marketing or content writing?

Learn it before it is too late. Be creative. Don’t just study theory of marketing. As they say real MBA happens on the street, likewise, real marketing happens when you do it. If you wish to study marketing, try to observe things every time from marketing point of you, it can be watching an advertisement on OTT platforms or even reels at Instagram, try to connect from the marketing point of you that who their audience are Whom they are trying to attract with this reel or add and what kind of marketing goal they are trying to achieve the more you will relate the more creative you will become in your own marketing campaign.

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