PAC Cosmetics, known for its high-quality makeup tools and products, today
announced the nationwide launch of its most innovative brush collections yet — the T Series and S
Series. Each series introduces distinct design innovations that set new benchmarks in brush design,
functionality, and performance. The T Series features a patent-pending triangular ferrule that enhances
grip, control, and performance. At the same time, the S Series stands out with slanted bristle shapes and
selective brushes featuring a kitten paw designs that deliver fingertip-level precision. Brushes in the series
are sold individually to suit specific requirements and come with a 1-year performance warranty.
The PAC Cosmetics T Series includes seven high-performance brushes designed to simplify precision
application. The series comes with brushes specifically focused on helping apply foundation, concealer,
blush, contour, and setting powder. Its intuitive silhouette guides hand movement, helping users blend and
build without overworking the skin. Compact, travel-friendly, and fitted with weighted handles, these
brushes are engineered for everyday ease and pro-level payoff.
Meanwhile, the PAC Cosmetics S Series features 16 multi-functional brushes, expertly crafted with
slanted bristles for enhanced precision and ease of use. They help users seamlessly blend under-eye
concealer, contour the cheekbones, and set product around tricky areas like the nose. Each brush is
tailored for targeted application, while the weighted handles offer better control. This makes brushes from
the range ideal for both everyday use and detailed artistry.
“We have always believed that performance, precision, and comfort should go hand in hand,” said Bonish
Jain, Director and Co-founder, PAC Cosmetics. “With the T and S Series, we wanted to go beyond simply
launching new brushes, and so, we set out to create tools that could rival the best globally, while being
made for the way India approaches makeup.”
“This isn’t your average brush set. Every curve, cut, and component has been designed with intention,”
added Vaishnavi Jain, Product Development Head, PAC Cosmetics. “Whether you are new to makeup or
an expert, this range delivers the precision you are seeking, without the complexity.”
Unlike other brushes in the market, PAC Cosmetics’ newly launched brush series underwent rigorous pre-
launch testing. Of the over 1,000 prototypes, only 23 made the final cut after being tested for performance,
comfort, long-wear, and blending efficiency.
Ahead of its launch, both brush series were internally benchmarked against leading international and
celebrity-founded makeup brands. The comparison revealed that PAC Cosmetics’ new designs delivered
superior grip, better contour adaptability, and seamless application with less product wastage. These
performance advantages were consistent across the T and S Series, each offering distinct benefits, making
them strong contenders to become everyday staples in Indian makeup kits.
