FASHION & BEAUTY

Soulflower Launches India’s 1st Clinically Proven Rosemary Redensyl Hair Growth Serum

 Soulflower, India’s first farm-to-face brand has introduced the Rosemary Redensyl Hair Growth Serum (Tetragain™) – a breakthrough formulation developed to address hair loss, promote regrowth and combat premature greying. Backed by a comprehensive 120-day clinical study, the serum demonstrated remarkable results, including a 64.89 per cent reduction in hair fall, 46.71 per cent improvement in hair growth rate, 80.85 per cent increase in hair thickness. It also showed a significant reduction in grey hair severity. Powered by potent actives including Redensyl™, MelanoGray™, AnaGain™ and rosemary oil; Tetragain™ offers a safe and scientifically validated way to achieve stronger, thicker and naturally coloured hair.

A recently published clinical evaluation in Cureus validated the safety, efficacy, and tolerability of Soulflower Rosemary Redensyl Hair Growth Serum (Tetragain™) among healthy female subjects. The study highlighted not only a substantial reduction in hair fall but also significant improvements in hair density, scalp health, and reduction in grey hair severity. Researchers observed a positive impact on participants’ self-esteem and confidence, underlining the serum’s holistic benefits beyond just physical improvements.

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“As a woman, I’ve often observed that the beauty industry prioritizes men when addressing hair concerns. Women face unique challenges such as hormonal changes, stress and environmental factors that require tailored solutions. This led us to create Tetragain™, an in-house formula designed specifically for women. The clinical study demonstrated its efficacy in reducing hair fall, boosting growth and addressing premature greying by stimulating melanin production and reducing oxidative stress,” says Ms Natasha Tuli, Co-founder & CEO, Soulflower.

The lightweight, non-oily formula, which includes rice water extract, chia seed extract and rosemary oil was developed to cater to the holistic needs of women, including postpartum hair loss and early greying. Tetragain™ is safe for daily use and free from harmful chemicals, aligning with Soulflower’s ethos of clean, conscious beauty.

“When developing the Soulflower Rosemary Redensyl Hair Growth Serum, my goal was to create something that wasn’t just effective for men but also specifically addressed the needs of women. With this serum, I wanted to give women a clinically proven solution that is safe, easy to use and tailored to their needs. Because every woman deserves to feel confident in her hair, whether it’s dealing with postpartum hair loss, early greying, or simply wanting stronger, healthier strands. At Soulflower, we believe in creating products like Tetragain™ that are inclusive, effective and empowering for everyone,” concludes Ms Tuli.

About Soulflower: – For Soulflower, hair growth is a journey and is in it together with its customers. Soulflower is one of India’s leading ECOCERT Cosmos Organic Certified, ESG (Environment, Social & Governance) Compliant & Clean Beauty brands, specializing in offering efficacious & effective solutions to dandruff, hair fall, slow regrowth, and uneven, dark & dull skin. Soulflower believes its products should be accessible to all, without compromising on quality, ensuring only the best products reach its customers.

These products are handmade with ingredients sourced from Soulflower’s own farms in Rajasthan, making #CleanBeauty and #FarmToFace a reality for its customers. Soulflower believes in utilizing the traditional knowledge of sustainable farming passed on through generations of local Adivasis in Rajasthan to deliver clean & effective hair growth and skin glow solutions.

Cruelty-Free and PETA approved are more than certifications; they’re the brand’s daily commitment. Soulflower’s Mumbai headquarters is home to more than 20 cats & dogs and cares for over 500 stray animals daily. Soulflower is currently present PAN India across 650+ retail outlets and e-commerce platforms like Amazon, Myntra, Nykaa, Tira, Flipkart and more. It is now also available on Quick-commerce platforms like Blinkit, Zepto, Swiggy, Instamart and more, helping customers get hair growth & skin glow essentials in minutes. Internationally, the products are available across USA, Australia, Singapore, Saudi Arabia, UAE, Japan & the UK. When it comes to finding out what’s best for customers’ hair & skin, Soulflower is here for them.

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