INTRODUCING IBAEUTY : a gender-inclusive makeup brand where skincare meets beauty

IBAEUTY is redefining beauty with a conscious, gender-neutral approach that seamlessly blends skincare and makeup. With a “50% skincare & 50% makeup” philosophy, the brand focuses on creating multi-functional products that enhance skin health while delivering effortless, natural beauty. Every formulation is thoughtfully designed to be inclusive, effective, and beneficial for all skin types and tones, breaking away from conventional beauty standards.

At the heart of IBAEUTY’s product lineup is the Tint Some Serum, a revolutionary hybrid of skincare and makeup. This lightweight, hydrating skin tint is enriched with anti-aging ingredients that plump and nourish the skin, offering a radiant, fresh-faced glow. Unlike traditional makeup products that sit on the skin, the Tintsome Serum works from within to improve skin texture and elasticity over time.

Another standout in the collection is Gulabo, a sheer, buildable pink tint designed specifically to complement brown skin tones. Infused with peptides, this unique formula enhances the skin’s natural vibrancy while actively improving its health. Gulabo’s serumized texture melts effortlessly into the skin, creating a soft, flushed look that feels as good as it looks.

Completing the range is the Butter Blender, an ergonomically designed, latex-free makeup sponge that makes application effortless. Unlike traditional blenders, the Butter Blender is crafted with skincare in mind—minimizing product absorption while ensuring a smooth, even finish.

Beyond high-performance formulations, IBAEUTY is deeply committed to clean, cruelty-free, and vegan beauty. Each product is free from harmful chemicals, toxins, and artificial fragrances, ensuring that makeup is not just about aesthetics but also about long-term skin wellness. With an emphasis on sustainability, the brand takes a responsible approach to beauty, prioritizing ingredients and packaging choices that align with conscious consumer values.

More than just a beauty brand, IBAEUTY represents a shift towards inclusivity, self-expression, and mindful beauty. By challenging outdated industry norms and championing gender-neutral formulations, the brand empowers individuals to embrace beauty on their own terms.

With IBAEUTY, skincare and makeup go beyond the surface, creating a harmonious balance between looking good and feeling great—because true beauty starts with healthy, happy skin.