Setu Nutrition launches Desire: Boost Gummies in collaboration with MyMuse

In a first-of-its-kind collaboration, Setu Nutrition (Setu), India’s leading nutraceutical brand founded by Nihaal Mariwala, proudly announces a groundbreaking partnership with MyMuse, a distinguished sexual wellness brand founded by Sahil and Anushka Gupta. The result of this collaboration is the launch of ‘Desire: Boost Gummies,’ a new venture that marks Setu Nutrition’s entry into the sexual health industry and a strategic expansion of its extensive portfolio of health supplements.

Customer surveys by MyMuse showed that up to 70% of men and women have experienced lowered desire and libido at some point over the last year. This can have major consequences on people’s physical and mental health, leading to things like reduced relationship satisfaction, body image issues, and increased stress and loneliness. Setu Nutrition and MyMuse decided to join hands to combat this issue head-on, with an approach that combines science with pleasure.

Desire: Boost Gummies by Setu x MyMuse has been formulated for daily use by both men and women. The key differentiating factor over other products on the market lies in its meticulous selection of high-quality, clinically-backed, plant-derived ingredients. This includes Ashwagandha, Gokshura, Korean Ginseng, Shatavari, and more, all contributing to the product’s unique composition. The gummies are a convenient and delicious way to boost libido and sexual function, pulling physiological levers like uplifting your mood, energy, vitality, and blood flow, all of which support sexual function. This holistic formulation offers people a way to enhance their quality of life and sexual well-being, safely and sustainably. Another key benefit is that they are caffeine-free, GMO-free, and don’t have any side effects. 

Nihaal Mariwala, Founder of Setu, said, “Sexual wellness has been a rapidly growing sub-segment under the dietary supplement category. However, Setu preferred to avoid this space due to the lack of credible research and a trustworthy partner with credibility in the sexual wellness space. When MyMuse offered the opportunity to collaborate, we felt we had the right partner to enter this exciting space.”

According to IMARC, the Indian sexual wellness market is expected to grow at a CAGR of 7.5% during 2023-2028, indicating a rising demand for sexual wellness products. This collaboration aims to establish a synergistic alliance, meeting growing market needs and positioning both partners as influential contributors to shaping the future of sexual wellness in India.

Desire: Boost Gummies are priced at INR 999/- with a launch price of INR 799/- and are available on the Setu and MyMuse websites and leading marketplaces starting November 7, 2023.

About Setu Nutrition:

Setu Nutrition (Setu) initially launched with the goal of creating plant-based solutions to address millennial lifestyle concerns. But now, we’ve expanded to address every kind of contemporary issue out there – from skin and hair problems to sleep, stress, and anxiety, to energy, focus, and protection from blue light damage.