When someone says, “It’s just a dog,” it reveals how easily emotional bonds are dismissed as indulgence. However, for countless families, pets are not accessories; they are companions, protectors as well as emotional anchors. As India’s pet population grows and families embrace animals as part of their household, one pressing question emerges: who ensures that those handling them — trainers, groomers, and caregivers — are truly qualified to do so?
As per a market study, India’s pet care market reached USD 3.6 billion in 2024 and is predicted to double by 2028, making it one of the fastest-growing segments in the nation’s consumer economy. By 2032, it is projected to touch USD 25.03 billion. As of 2025, India is home to nearly 100 million pets, including 30 million in urban households. This surge reflects not just emotional attachment but also the rise of a sophisticated service ecosystem, from grooming and boarding to healthcare and behaviour training. Nevertheless, despite this growth, the industry operates in a largely unregulated space. Anyone can open a grooming salon or start a dog training business with no qualifications or oversight, risking both animal welfare and public trust.
From Passion to Profession
Globally, animal behaviour science has undergone a revolutionary shift, moving from practice rooted in instinct to one grounded in evidence. This modern era was spearheaded by figures like Karen Pryor, who leveraged behavioural psychology to demonstrate that reward-based training fosters trust, not fear. Similarly, Dr Sophia Yin decisively dismantled the dominance theory, highlighting that cooperation and emotional security are the keys to effective canine learning. Patricia McConnell further advanced the field, recasting training as an empathetic dialogue, rather than control. On the other hand, Dr Marc Bekoff reinforced this ethical approach by emphasising dogs as sentient, emotional individuals whose consent and unique needs demand respect.
Together, their philosophies built a humane framework that balances science and empathy, one that certified professionals must embody. Certification, after all, isn’t just a piece of paper; it is evidence that a trainer or groomer understands behaviour, health, and welfare as interconnected disciplines. It ensures that those working with animals have mastered the fundamentals of learning theory, safety, and ethics, and that they practise compassion grounded in evidence.
India’s pet-care professionals operate with immense passion but little structure. Most trainers and handlers spend years honing their skills. Nevertheless, they do so without any recognition or standards to authenticate their work. Certification would dignify that effort — transforming informal experience into acknowledged expertise, while creating trust between professionals and pet families.
Creating a Certified Ecosystem
To professionalise the sector, a national accreditation system, preferably under the National Skill Development Mission, offers the definitive solution for standardisation. This initiative would be required to set baseline competence and ethical requirements, embed non-negotiable welfare and safety codes, and feature a transparent directory of certified experts. The resulting certification would be the foundation for transparency (proof of credentials), consistency (uniform training), and accountability (clear repercussions for malfeasance).
It is equally a matter of career dignity. When animal care becomes a certified profession, it opens pathways for youth to pursue structured, respected careers in training, grooming, or therapy. Vocational pet-care programs could help empower underprivileged communities that have a natural affinity for animals but lack access to formal education or opportunities. Proper training and certification could turn that compassion into a meaningful livelihood. They can also prove that empathy and employment can coexist.
Moreover, regulated standards would align India with international best practices. Certified trainers and behaviourists can aid in reducing abandonment cases, improving pet well-being, and building safer communities through informed, humane handling. In times of emergencies or behavioural challenges, trained professionals can make a difference amid the situations of panic and prevention.
The Way Forward
India stands at a defining moment in its relationship with animals. The pet industry no longer needs unregulated enthusiasm. Instead, it needs educated empathy. Certification can unify this growing sector under one principle: love for canines must be matched by both knowledge and responsibility.
The insights from Pryor, Yin, McConnell, and Bekoff emphasise that the future of animal care depends on understanding rather than dominance. It relies on communication instead of control. Embedding those values into a national certification system would not only uplift professional standards but also redefine compassion as a measurable plus teachable skill.
In essence, dog training, grooming, and therapy are no longer hobbies. Rather, they are high-skill professions that demand recognition along with regulation. Anchored in certification and professional standards, India’s pet industry is poised to grow into a cohesive, evidence-based ecosystem that upholds quality, accountability as well as respect for every animal it serves.
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