In the beauty world, where many brands make big claims, Soulflower stands out. It’s a clean beauty brand that truly values honesty, openness, and products that actually work. Led by Natasha Tuli, Soulflower has changed how we see natural beauty. The brand does this by testing products on real people to make sure they deliver the results as promised. Soulflower cares not just for your skin and hair; it also is the voice for things that cannot speak including our planet, people’s hair & skin and animals. From its “Farm-to-Face” philosophy to helping local women in a village in Rajasthan, Soulflower shows what it means to be a beauty brand that is not only clean, but also thoughtful and makes a positive difference.
Read our exclusive interview with Natasha Tuli, Co-Founder & CEO,Soulflower, where she shares the key to success as the most trusted skin and hair care brand: –
How has Soulflower been a market leader in the Rosemary range of products?
– We’ve been working with Rosemary for a long, long time. It’s been over 25 years to be precise. We recognized its incredible potential early on, and we’ve been passionately innovating and perfecting our Rosemary-based Hair Growth solutions. We believe in making products that actually work. That’s why our Rosemary has become No.1 Choice of Gen-Z and Gen-Alpha in India. They truly trust us when it comes to solving thinning, hair fall control and slow regrowth.
Over the years, how has Soulflower continued to effectively reach out to its customers?
– For us our customers are our R&D! Their honest and frank feedback helps us innovate, adapt and formulate products that offer absolute benefits without any side effects. Over the years, we’ve built a strong community by being accessible and responsive to our customers. Whether it’s through social media engagement, personalized consultations, or customer service calls, we’re always striving to create a space where people feel heard and understood.
Transparency is a key pillar of Soulflower’s philosophy. How do you ensure that customers have complete clarity on the ingredients and processes behind your products?
– We’re committed to providing complete clarity about what goes into our products and how they’re made. Our ingredient lists are clear and accessible, and we’re always happy to share details about our sourcing and production processes. Not just that our clinical results for Soulflower Rosemary range are clearly mentioned and are backed by proven studies. We think it’s important for you to know what you’re putting on your skin and hair.
Consumer awareness around clean beauty is growing. How do you educate your customers about the importance of clinically proven formulations over marketing-driven claims?
– It’s awesome that people are caring more about clean beauty! We’ve always focused on making products that are proven to work, not just ones that sound good in an advertisement. So, we try to raise awareness amongst our customers about why natural ingredients are great and why it’s important to look for actual results backed by proven studies, not just fancy promises. We want them to feel confident that they’re making the right choice.
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