Soulflower, India’s first farm-to-face brand, renowned for its natural, science-backed formulations, has cemented its position as a market leader in the hair care segment, according to the latest Nielsen IQ data for the second half of 2024. The brand recorded a year-on-year (YoY) surge of 141 per cent in hair oil volume growth, 240 per cent value growth and 99 per cent price growth, outperforming legacy players. Soulflower now ranks among the top three hair oil brands driving 43 per cent of the category’s growth, fuelled by digitally native challenger brands.
“The report highlights a clear shift in consumer preference towards performance-driven, clean beauty products and Soulflower’s superior customer trust and product efficacy. Our growth is a testament to the trust consumers place in clean, transparent, and clinically validated beauty solutions. Soulflower is bridging the gap between nature and science, offering clinically tested products that deliver real results. We invest in developing innovative, natural formulations backed by independent clinical studies and are committed to sustainability, ensuring ethical sourcing and eco-conscious packaging. Our farm-to-face philosophy has resonated with discerning shoppers, especially in metros, and we’re poised to expand this success nationwide,” says Ms. Natasha Tuli, Co-Founder & CEO, Soulflower.
Additionally, with an Average Selling Price (ASP) of Rs.225/- per 100ml, Soulflower has successfully positioned itself as a premium and highly effective hair care solution, resonating with consumers seeking transparency, quality, and clinically proven efficacy.
“As consumer demand shifts towards clean, cruelty-free and high-efficacy products, Soulflower continues to lead the way and has become India’s New Tel (oil) especially, for Gen-Z and Gen-Alpha. We are also the fastest-growing brand in the category, leading digital-driven sales growth. We are thrilled to see our efforts being recognized and look forward to continuing our journey of revolutionizing the beauty landscape. Our growth is driven by our core values of happiness, love, gratitude and compassion,” concludes Ms Tuli.
Soulflower is the world’s largest seller of Rosemary Essential Oil and a pioneer in the organic Farm-to-Face landscape. With over 15 million products sold and a global presence spanning India, KSA, UAE, USA, Japan, Singapore, Australia, and the UK, the brand has earned the trust of millions of customers.
About Soulflower: – For Soulflower, hair growth is a journey and it’s in it together with its customers. Soulflower is one of India’s leading ECOCERT Cosmos Organic Certified, ESG (Environment, Social & Governance) Compliant & Clean Beauty brands, specializing in offering efficacious & effective solutions to dandruff, hair fall, slow regrowth, and uneven, dark & dull skin. Soulflower believes its products should be accessible to all, without compromising on quality, ensuring only the best products reach its customers.
These products are handmade with ingredients sourced from Soulflower’s own farms in Rajasthan, making #CleanBeauty and #FarmToFace a reality for its customers. Soulflower believes in utilizing the traditional knowledge of sustainable farming passed on through generations of local Adivasis in Rajasthan to deliver clean & effective hair growth and skin glow solutions.
Cruelty-Free and PETA approved are more than certifications; they’re the brand’s daily commitment. Soulflower’s Mumbai headquarters is home to more than 20 cats & dogs and cares for over 500 stray animals daily. Soulflower is currently present PAN India across 650+ retail outlets and e-commerce platforms like Amazon, Myntra, Nykaa, Tira, Flipkart and more. It is now also available on Quick-commerce platforms like Blinkit, Zepto, Swiggy, Instamart and more, helping customers get hair growth & skin glow essentials in minutes. Internationally, the products are available across USA, Australia, Singapore, Saudi Arabia, UAE, Japan & the UK. When it comes to finding out what’s best for customers’ hair & skin, Soulflower is here for them.
ALSO READ: The Future of Remote Work in India: Trends & Predictions for 2025
